Sole design owner across the platform, partnering directly with the CEO and product and engineering leads across B2C booking journeys and B2B agency operations. Rebuilt the B2B agency product end to end, covering search, booking, cancellation, ticket issuance, and operational workflows while simplifying complex agent tasks. Built and continue to govern a cross-service design system across three product lines, including tokens, reusable patterns, and documentation to improve consistency and streamline engineering handoff. Established a continuous discovery loop using funnel and cohort analysis, session replay, and usability testing to identify friction and validate solutions before development. Delivered measurable improvements across key journeys: increased flight-recommendation sales by 10% with 20% buyer adoption; reduced hotel checkout time by 30% while increasing conversion by 7%; and reduced bus-form completion time by 15%, increasing purchases by approximately 10%.